Sustainability and Economic Models

How everything holds on.

The Economic Model Based on User Data Utilization

The economic model based on the utilization of user data has proven to be not just viable but extremely profitable, as evidenced by the success of tech giants like Google and Meta (formerly Facebook). This sector, often referred to as the "oil of the 21st century," constitutes a colossal market, estimated to be around $3 trillion.

The success of these companies is intrinsically linked to their ability to capitalize on user data. For instance, Google, in 2023, recorded an impressive revenue of $279 billion, with over 50% of that turnover coming directly from Google Ads. This service relies heavily on the analysis and utilization of user data to provide targeted and effective advertising.

The Best Business on the Internet, Now on Web3

Google's growth trajectory since 2008 clearly illustrates the upward trend in the value and importance of data in the digital economy. The ability to collect, analyze, and utilize data to drive advertising, improve products and services, and even predict market trends has become a fundamental component for success in the digital space.

Between 2011 and 2020, the global volume of data (the "datasphere") increased from 1.8 to 59 zettabytes. By 2025, it's expected to reach an astounding 175 zettabytes.

For the creator of Coinbase, the data-driven ad model using blockchain is one of the biggest trends for the new web. In his words, "The best business model on Web 2 are ads. It's a reasonable bet that some form of advertising will be big on Web 3." Cointimes is revolutionizing this market with a comprehensive and tokenized approach; we are the next generation of the internet.

In summary, the data economy is not just an essential part of the infrastructure of the modern internet; it is a proven and robust business model, adopted by the world's largest corporations to generate significant revenues. This model not only validates the economic viability of using user data but also sets a standard for success in the competitive digital market.